schuh is a shoe shop. That much you probably already knew. You probably didn't know that we were born in Edinburgh in 1981 with a simple philosophy: "To provide individual high fashion footwear, sold in a unique and exciting retail environment" Since then, that simple philosophy is still holding true, only we now have over 100 stores across the UK and Ireland, a highly successful website as well as a glittering trophy cabinet that tells us that we're pretty good at selling shoes.